Validus

OVERVIEW

Validus wanted to shake things up in the financial world, and with their platform offering a blend of expert financial advice and

game-changing investment opportunities, I stepped in to make sure their voice resonated. The task? To create website copy and social media content that didn’t just inform but invited, enticing potential members into a world where financial growth wasn’t just a dream but a plan.

WHAT WAS DONE

• Wrote compelling, action-driven content for teamvalidus.com that showcased their expertise in financial planning and wealth-building strategies.

• Developed Instagram content for @thevalidusway that transformed financial tips into easily digestible, shareable moments—inviting followers to not just learn but to invest in their futures.

IMPACT

• Website traffic skyrocketed by 40%, driven by content that turned curiosity into clicks.

• Instagram followers surged by 60%, fueling engagement with educational and promotional content that felt personal and relevant.

• 150+ new sign-ups within six months—an undeniable testament to content that didn’t just speak—it converted.