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About

I’m a copywriter, content consultant and self-professed story fanatic. I love juggling words and creating unforgettable narratives for brands.

Hey there! I’m a copywriter, content strategist, and all-around word wizard based in Dubai. Accidentally fell into this world, but turns out, I’m pretty good at making brands feel like more than just logos and taglines. Whether it's crafting punchy web copy, launching killer campaigns, or helping businesses find their voice, I bring a little bit of storytelling magic to everything I do. Let’s turn your brand into something people can’t stop talking about!

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Contact

+971 52 944 3884

dar_abeer@hotmail.com

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Experience

Copywriter & Content Strategist

V Marketing, Dubai, UAE December 2023 – June 2024

  • Crafted SEO-driven website content for Noble Adventure Tourism, boosting organic traffic by 35% in three months and elevating their position in the UAE's adventure tourism scene.​

  • Created captivating Instagram copy for @noble.adventure.uae, increasing engagement by 50% and driving a 25% rise in direct inquiries for their signature desert safaris and dune-bashing experiences.​

  •  Collaborated with renowned voiceover artist Ahmad Haffar to write a dynamic script for safari camp announcements, enhancing guest experiences and strengthening the brand’s adventurous tone.​

  •  Generated 100+ new leads within six months, contributing to a significant boost in bookings and revenue.

Copywriter & Content Strategist

V Marketing, Dubai, UAE December 2023 – June 2024

  • Developed engaging website copy for Validus, an online network marketing platform, highlighting financial advice and investment opportunities to attract a broader audience.​

  •  Created targeted social media content for @thevalidusway on Instagram, growing followers by 60% and driving a 40% increase in website traffic within the first quarter.​

  • Wrote a series of educational articles for the NFT22 Medium blog, positioning Validus as a thought leader in the NFT space with over 10,000 views and high engagement across posts.​

  • Helped generate 150+ new sign-ups to the platform’s membership program, contributing to the growth of Validus' user base and profitability.

Marketing Assistant

The Media Vantage  (TMV)

June 2023 - December 2023

  • Developed and implemented comprehensive social media strategies across multiple platforms, resulting in a 30% increase in follower engagement within   the first six months.

  • Created and curated compelling content including graphics, videos, and written posts, tailored to target audience demographics and brand voice.

  • Managed social media advertising campaigns, optimizing targeting and ad spend to achieve a 20% decrease in cost per acquisition.

  • Monitored and analyzed key performance metrics using tools such as Hootsuite, providing actionable insights to inform future strategies.

Marketing Lead

Abwaab

April 2021 – Jun 2023

  • Developed and executed social media marketing campaigns to drive awareness, consideration, signups and app downloads.

  • Researched consumer insights and developed marketing strategies to target   students and parents.

  • Leading focus groups and surveys to better understand consumer behavior and pain points.

  • Gaining key audience learnings across different digital platforms including Google Search, GDN, Meta, Snapchat and Tik Tok.

  • Managing performance marketing teams responsible for driving app installs and in-app actions.

Founder / Marketing Lead

Nomads

July 2020 – Sep 2021

  • Founded and managed a successful home-based Mexican takeaway, specializing in authentic dishes and flavors.

  • Developed branding and social media presence from scratch, growing Instagram following to 1,500+ organic followers within the first 6 months.

  • Created engaging content showcasing menu items, promotions, and   behind-the-scenes glimpses to drive customer engagement and loyalty.

  • Implemented social media advertising campaigns targeting local customers, resulting in a 40% increase in online orders.

  • Managed customer inquiries, feedback, and reviews on social media platforms, maintaining a positive brand reputation and high customer satisfaction.

Senior Marketing Manager

Red Comm Arts (affiliate of Publicis Groupe)

Nov 2019 – March 2021

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  • Creating storyboards to pitch social media campaigns to clients.

  • Conducting market research on industry trends to find insights, consumer demand preferences, and creating buyer’s personas.

  • Executing organic and paid social media marketing campaigns for a diverse portfolio of clients including Pel, Nestlé Nesvita, Nestlé Yogurts, Kashmir Cooking Oil and Finca Microfinance Bank.

  • Developing compelling ideas and executing overall marketing strategies for the company’s key clients including Nestlé and Pel.

  • Conceptualizing digital marketing campaigns for Nestlé Nesvita, Milkpak Yougurt, Pel (ACs and Refrigerators).

Digital Marketing Lead

Happa Studios

April 2018 – Nov. 2019

  • Research, ideation and content creation for pitch presentations

  • Developing and executing creative content strategies across various channels for a portfolio of clients including S. Abdulla, Najmi Bilgrami, Grassroots Cricket, Peak Sports, Colabs

  • Overseeing a team of junior Social Media Managers

  • Brand building/Brand manual creation for clients such as COLABS and Minnie Minors

Education

Sep. 2012 – Sep. 2013

University of Glasgow (UK)

M.Sc in Management

Graduated with Distinction

Sep. 2011 – Jan. 2012

Glasgow International College (UK)

Pre-Masters in Business

March 2019

LUMS

Content Marketing and SEO (Short Course)

Say Hi to My Clients

NOBLE ADVENTURES

VALIDUS

NFT22

TMV

DREAM GULF

WHEELS ON RENT

ABWAAB

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