OVERVIEW
From its inception, Colabs was destined to redefine the co-working space landscape in Pakistan. I was part of the core team responsible for shaping the brand from the ground up. Our mission was to establish Colabs as more than just a workspace—it had to become a hub for creativity, innovation, and collaboration. My role extended from developing the brand’s tone of voice to executing the launch campaign across social media channels, ensuring the brand's message resonated with its audience.
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WHAT WAS DONE
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Collaborated on the creation of the brand manual, laying the foundation for Colabs’ identity, values, and positioning in the market.
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Defined Colabs' tone of voice, crafting a unique narrative that spoke to entrepreneurs, startups, and creative professionals alike.
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Spearheaded the translation of this tone into compelling social media content, building anticipation and engagement ahead of the launch.
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Played a key role in the launch campaign, collaborating on video production and promotional strategies to generate buzz across multiple platforms.
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IMPACT
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The launch campaign video garnered over 50,000 views within the first month, creating widespread awareness for Colabs as the go-to workspace solution in Pakistan.
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Social media engagement increased by 45%, building a strong online community that aligned with Colabs' vision of fostering innovation.
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Colabs quickly became the premier co-working space provider in Pakistan, with membership inquiries surging by 35% in the first quarter post-launch.
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Established a distinct brand identity that continues to resonate, contributing to the rapid expansion of Colabs across multiple locations.
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This project positioned Colabs as the catalyst for Pakistan’s entrepreneurial ecosystem, bridging creativity and collaboration in a vibrant, dynamic environment.