Tibbi

OVERVIEW

For Tibbi, a brand rooted in health and wellness, the challenge was to develop a brand manual that laid the foundation for all future communications. This involved defining the core values, tone of voice, and visual identity of the brand, ensuring consistency across all platforms while embodying the essence of Tibbi’s mission.

 

WHAT WAS DONE

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• Crafted a comprehensive brand narrative, outlining Tibbi’s philosophy on health and well-being, ensuring it resonated with both the brand team and future audiences.

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• Defined the tone of voice, striking the right balance between professional expertise and approachable guidance, which would be reflected across all brand communications.

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• Collaborated with the design team to ensure the visual and verbal identity were aligned, making the brand manual a cohesive blueprint for Tibbi’s marketing and branding efforts.

 

IMPACT

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• The brand manual became the central guide for all Tibbi communications, ensuring consistency in both internal and external messaging.

• Enabled the marketing team to execute campaigns that were on-brand, leading to increased brand recognition and trust within the wellness industry.

• Established Tibbi’s identity and values in a clear, memorable way, setting the tone for all future content and brand interactions.

 

This project helped Tibbi solidify its positioning in the wellness space, ensuring that its mission and values were communicated with clarity and impact across all channels.