OVERVIEW
For over a century, S Abdulla has been at the forefront of Pakistan's interior décor scene. To position them as thought leaders, we launched Design Speaks, a YouTube series showcasing insights from Pakistan’s most renowned architects. Each episode offered a deep dive into design trends, architectural philosophies, and the future of interiors. My role spanned from conceptualizing the episode structure to collaborating with the architects and production team.
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WHAT WAS DONE
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Developed the structure for each episode, ensuring that the flow captured both the technical expertise and personal stories of the architects.
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Brainstormed with featured architects, crafting insightful questions that highlighted their journey, challenges, and design inspirations.
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Worked closely with the videography team on production and post-production, ensuring each episode maintained a polished and professional feel while resonating with design enthusiasts.
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IMPACT
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The series garnered over 20,000 views in the first two months, significantly increasing S Abdulla's digital visibility.
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Social media engagement spiked by 40%, as audiences began associating S Abdulla with architectural thought leadership.
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Viewer retention rates hovered around 75%, showcasing that the content was both engaging and informative, drawing in long-term attention.
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Led to a 30% increase in inquiries from clients seeking collaboration on high-end interior décor projects, directly linking the content to business growth.
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Through Design Speaks, S Abdulla was able to merge their legacy with modern thought leadership, creating a content hub that celebrated design innovation while expanding their market presence.