OVERVIEW
For over a century, S Abdulla has been at the forefront of Pakistan's interior décor scene. To position them as thought leaders, we launched Design Speaks, a YouTube series showcasing insights from Pakistan’s most renowned architects. Each episode offered a deep dive into design trends, architectural philosophies, and the future of interiors. My role spanned from conceptualizing the episode structure to collaborating with the architects and production team.
WHAT WAS DONE
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Developed the structure for each episode, ensuring that the flow captured both the technical expertise and personal stories of the architects.
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Brainstormed with featured architects, crafting insightful questions that highlighted their journey, challenges, and design inspirations.
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Worked closely with the videography team on production and post-production, ensuring each episode maintained a polished and professional feel while resonating with design enthusiasts.
IMPACT
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The series garnered over 20,000 views in the first two months, significantly increasing S Abdulla's digital visibility.
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Social media engagement spiked by 40%, as audiences began associating S Abdulla with architectural thought leadership.
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Viewer retention rates hovered around 75%, showcasing that the content was both engaging and informative, drawing in long-term attention.
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Led to a 30% increase in inquiries from clients seeking collaboration on high-end interior décor projects, directly linking the content to business growth.
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Through Design Speaks, S Abdulla was able to merge their legacy with modern thought leadership, creating a content hub that celebrated design innovation while expanding their market presence.